Weekend Reading #52

For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.

Craft Beer | Cascade Reigns: Top Hops 2007 vs 2015

I’ve often thought that craft beer has more in common food than wine, from the careful balance of flavours to the variety of those flavours and the boundaries that seem to be constantly being pushed. Ingredients in cooking seem to come in and out of fashion and so it seems do hop varieties, there are some classics of course but also bright new stars.

I wonder whether a hop usage report for Australian brewers would look much different? Galaxy would surely make the list I’d guess.

Business Insider Australia | Here’s why Pabst Brewing isn’t afraid of the craft beer movement

The language and jargon in this article is interesting to me and certainly it’s not limited to just this one article. Terms like “SKU count”, “consumer” and “lifestyle brands” are corporate speak that, to me, feels out of place in the craft beer community. Maybe this is one of the differences between corporate beer and craft beer, one side analyses it whilst the other is part of it, is genuine and helps drive it.

New York Post | Craft brewers say new FDA mandate will limit beer selection

Nutritional information on beers seems to be coming up more and more though I think the jury is still very much out on whether that’s what we really want.

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