For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.
Whilst not a huge NBA fan, that’s more my partners department, I am, of course, a fan of beer so that’s how this article came across my screen. Sam Calagione of Dogfish Head created and hosted a web series called ‘That’s odd, let’s drink it’ where he brews unique one-off brews with special guests and it’s fabulous! This article covers the episode with Chris Bosh.
Australian Brews News | Get better at marketing, craft brewers told
I think I pretty much agreed with everything said here. As much as we would like to think that making great beer is enough, it isn’t. Marketing isn’t optional, it’s critical. There is a lot marketing efforts in the industry that feel like the brewery is “going through the motions”, doing things perhaps purely on the basis of “well, that’s what beer companies have always done”. Craft breweries should be making noise about the one thing that the mega companies can’t replicate – honest, genuine and passionate stories. It’s web content like what Dogfish Head are doing (reference to first link) that is unique and engaging and really speaks to craft beer.
Here’s the link to the full article.
The Wall Street Journal | Constellation Brands to Buy Craft Beer Maker for $1 Billion
Another buy out, there’s not a great deal to add really. The articles linked to this news tend to be the same – bigger company A is set to buy out craft brewery B, company A says they recognise the growth in craft beer and are excited to take company B to the next level, company B are also excited to take their beers to more people and thank their drinkers for supporting them. Article fleshes out the rest with craft beer definitions and statistics and comments on the growing trend of bigger companies buying craft breweries.