Weekend Reading #30

This week features articles on Little Creatures Pale Ale and asking has it really changed or not, a beer geek science article on yeast and bacteria and a short case for wine glasses

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

It’s been a rather crazy busy week in my day job plus it’s been muggy and hot all week, this has resulted in me being in a constant state of sweat, craving sleep and my partner and I getting our ‘indoor camping’ on by sleeping in the lounge room to be under the air conditioning. This has also meant a heck of a lot less writing which I think makes me a very bad blogger for this week. Fortunately I have still been reading so here’s Weekend Reading #30 for your beery reading pleasure …

Australian Brews News | Little Creatures – Change for the Better

As far as Little Creatures is concerned I am happy to admit to some bias. I worked for the company for a couple of years as a sales rep and I genuinely enjoyed my job. I loved the beers, the people and its history and the weird little facts like that the site was previous a crocodile park, something I remember as a terrified child, and that the Pale Ale was actually called ‘Live’ when it was first released, so named in tribute to the yeast. Anyway, you get it, I like Little Creatures so when they were bought by Lion Nathan and I read the backlash on Facebook I couldn’t help but take a little offense.

I liked this article because it’s exactly how I remember the brewery and Russ, the head brewer. When I worked there, when it was independently owned, the brewers did their weekly tastings, they adjusted the brews when their new shipment of hop flowers arrived (that was a cool day at the brewery!).

Have a read of this article for yourself, even take in the comments if you wish.

I think there is a lot to be said for someone’s palate changing more than a beer and for the increased exposure of things. When you first had an olive it may have tasted like the biggest flavour you ever had, now you might eat them by the bowl full. At the same time, you’re really liking olives now so you’re trying different types of olives, marinated in different flavours and stuffed with feta or pickled. There’s so much flavour now, they’re all different, it doesn’t mean the plain black olive changed.

Larsblog | What is it that ferments lambic?

Unleash your inner beer geek with this article that I have bookmarked because I need to read it another forty times to really take it in. It tells of a study looking at the yeast and bacteria in play at Cantillon in one of their lambics. We’re talking graphs, science and two new types of bacteria. Oh yeah baby, this is one sexy article.

In all seriousness, it’s a fantastic read and I can’t wait to read it again.

“It’s no surprise that lambic is complex in flavour given the ragbag army of microorganisms that go on the rampage in the fermenting wort

Draft Magazine | The case for drinking big beers out of wine glasses

I have yet to convert to complete beer geekery with a full range of proper beer glasses at home, it’s more out of laziness than non-believing. I am pretty happy with our wine, tall & straight and tulip glass options for our home beer drinking needs. Besides, we don’t drink much wine at home anyway!

 

 

Weekend Reading #12

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

 

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

SommBeer | What’s wrong with beer marketing?

This is a collaboration piece with Hops Canary and together these beer bloggers discuss beer marketing including labels and packaging and the all important gender based marketing. Do beer ads need to target women and if so, how so? And when, oh when, are we finally going to stop seeing T&A as the one-stop advertising solution to beer ads (or all booze as a matter a fact).

“Tell me what your beer smells and tastes like and keep the bikinis to swimsuit ads,”

Jen aka Hops Canary

You can read the piece on the Hops Canary blog too, entitled He says fruity, I say Hoppy, sour, spicy, bitter … which I’d recommend as both authors get different comments and introduce the article in their own way.

Whilst we are on the subject of marketing, my partner showed me these ads for Heineken featuring actor Neil Patrick Harris and I really liked them. Simple, funny and not the outdated blokes-hanging-out / boobs-and-beer formula.

Heineken with Neil Patrick Harris:  “Director”, “Party” and “Rules”

Paste Magazine | Top five craft breweries to watch

I am such a sucker for a list. I know lots of people find them a bit naff but it is total click-bait for me. Even though these are American and therefore I’m unlikely to get my grubby little hands on them I was still curious to see what made them stand out, what made them “watchable”. The one thing that struck me was the use of the term ” artisan brewing”  – is this the new “craft brewing” and if so, what then defines the two? Maybe it is simply an effort to stand out in a country where new breweries are opening all the time. Or maybe beer is getting a little too wanky?

I very much liked the one off, limited release beers that are just that – made once, never made again and that’s it. Imagination run wild, the variety never ends.

Compound Chem | What gives beers its bitterness and flavour?

A little nerdy with great information and a nice infographic to boot! This is one of those articles I’ll probably read every once in a while just to try and get it in my head properly. It serves as a good supplement to the beer books I read and try to understand. I’m no good at the chemistry side of beer, I can barely pronounce some brewing terminology and yeast strains and other such beer nerdery, there is a reason I write a blog and not try a podcast! But I find pieces like this are great – visual, easy enough to read and not so long you start to tune out and wonder what is happening on Facebook.