Weekend Reading #16

This weeks edition of Weekend Reading features pilsner and food pairings, an awful beer as that’s all boobs but no substance and an interesting cost breakdown of craft beer

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

SBS News | Goodbye the blokey beverage: Calls for a reinvention of beer

I do like reading articles about the image of beer, for far too long this image has consisted of an overweight middle aged man in shorts and a single with his pint of fizzy yellowish stuff. Wine doesn’t get lumped with this image, why should beer be so damned? The biggest issue I have with the current accepted image of beer, you will be unsurprised to read, is the MEN bit.I could dribble on for ages but I’m sure you know what I’m going to say. This article, however, doesn’t go into this. Instead its about the unhealthy image of beer and even mentions nutritional labels as a possible reinvention tool for beer.

… Yup.

Somehow I’m unconvinced that nutritional value is where beers image is falling down. This ad is where beers biggest and continual image problem lies.

Beer is your friend | Another beer as gets it wrong

Now this, this is where I say a big, fat “DITTO” to Glen from beer blog Beer if your friend for his response to the horrible ad I linked to above. The ad is so bad it is actually insulting.

“That someone figured I was some sexist yob who just likes to sink piss and look at boobs makes me angry”

Serious Eats | Ask a Cicerone: The Best Pilsner (and what to eat with it)

Serious Eats is fast becoming one of my preferred reading materials and I especially like the Ask a Cicerone sessions. Though most of the suggestions in the articles are not available here there are plenty of local beers that would work beautifully.

Huffington Post | Here’s how a six pack of craft beer ends up costing $12

Putting aside that this article is based on the US and if us Perth-ites could get a tasty craft beer six pack for $12 we would be rejoicing, it is still a rerwlly interesting read in terms of breaking down costs and seeing where the large scale mainstream breweries are saving costs.