If you Google “Philter” you’ll discover the Sydney brewery who opened last April. You’ll also find the definition of the word which is “a potion, charm, or drug supposed to cause the person taking it to fall in love, usually with some specific person.” You’ll also discover that Philter is the name of a 30-something Norwegian music artist who wears a big pink bunny head but I am getting sidetracked. With the tagline “Seductively Beer” I think it’s safe to assume the Sydney brewery is named after the love potion, not the pink bunny guy.
Philter Brewing is the result of three Sydney mates who wanted to “make a high-quality, easy-drinking beer with an attitude that was just as simple.”
In December, Philter released their third beer into the range, a lager, joining their XPA and Red, and the brewery got in touch to send me some samples. Big thanks to Melissa, Sam and the Philter Brewing crew for sending six cans all the way to WA!
The branding seems to be pretty divisive, more so than any other beer brand I can easily recall. Self-described as “1980’s Australia”, it reminds me of this ridiculous novelty hat my Dad had when I was a kid. It was in the shape of a top hat and was made from thick knitted wool and beer cans. When I posted photos of the beers, I got positive and less-than-positive responses which I’d imagine isn’t much of a surprise to the brewery. Admittedly, at first glance, I wasn’t a fan but the more I opened my fridge and saw these beers, the more I liked them.
Philter’s head brewer is Sam Fuss and her resume includes Matilda Bay*, Little Creatures and Young Henry’s, to name a few. Sam was also one of the founding members of Pink Boots Society Australia, part of a global organisation that supports and promotes women working the beer industry.
*I did attempt to link to the website but I got a security alert, just thought I’d mention in case it looked like I was deliberately leaving it out!
Sam is not only a great brewer with 16 years experience, she’s also just a great person in general and kindly agreed to this Q&A so read on for 5 minutes with Sam Fuss, head brewery of Philter Brewing …
Philter is still relatively new, less than 12 months old, what has been the biggest surprise so far?
How long was the process to develop the XPA recipe and was an XPA always going to be the first beer for Philter?
Which beer style do you think is criminally underrated?
[girlplusbeer note: I believe Sam is referencing “gimmick” beers such as American brewery Rogue who made a beer with yeast harvested from one of their brewer’s beard.]
You’ve done quite a few collabs in your previous brewing roles, who would you want to collab with at Philter?
What do you think is the biggest obstacle for craft beer in Australia?
Big thanks to Melissa, marketing and branding for Philter, and of course Sam for your time, beers and awesomeness!