For those quiet moments on the weekend when you’re able to catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.
I couldn’t agree more with this, if Budweiser’s goal is to solidify their position with existing drinkers then ads like the infamous Super Bowl commercial that poked fun at craft breweries and this latest plan make sense. But this won’t grow their market share or attract new drinkers and they’ll find themselves, if they’re not already, in the same boat I see Victoria Bitter in here in Australia – same old drinkers, no new ones and a disappearing brand.
Further Reading: Sydney Moring Herald | VB Sales Down, SAB Miller Reports
I had a few reactions when reading this article. I was sad and disappointed to read about beery snobbery, something I feel is a bug that needs to be squashed. Anyway, I was happy to read the author describe himself as someone who drinks craft beer but doesn’t think of themselves as a craft beer nerd. Don’t get me wrong, nerds are ace but not everyone needs to fall head first into the rabbit hole of craft beer, what we DO want/need is more people to choosing to drink good beer, just like many of us do with food. I don’t consider myself a foodie but I do like to find great places to eat.
I’m getting a little side tracked. This article is about a brewery making ONE beer, a lager, and their strategy is just to bring a good lager to the masses and pull them away from the likes of Bud and Coors. Straightforward goal and it will be interesting to see if the mainstream market are prepared to leave their brands for this new beer on the block.
Chicago Tribune | Beer Stores add Tap Rooms as Retail Reflects Craft Brewing’s Creativity
This reminded me of the great beer retailers we have here in Perth – International Beer Shop, Cellarbrations Superstore, Cellarbrations at Carlisle, The Freo Doctor and Mane Liquor to name just a few.
Mane Liquor were recently listed in RateBeer‘s Best Bottle Shop in Australia for the third year running.
These places don’t have customers; they have supporters, fans and friends. Their love for the shop, their customers and dedication to finding great beer and innovating with things like growler fills, beer events and canning machines is contributing huge amounts to the education and growth of craft beer in Perth and I freaking love that!