Weekend Reading #63

For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.

Fortune | How an Obscure 500-Year-Old Law Still Controls the Global Beer Industry

It’s kinda interesting to think about what impact the Reinheitsgebot – the German beer purity law of 1516 – has had on the evolution of beer.

“It neutered and diminished creativity”

Sam Calagione, Dogfish Head Brewery

Draft Magazine | Pairing beer with Thai food

I recently read a local “article” that had the click bait title of ‘Perth Night Noodle Markets: Ultimate Guide to Beer and Spice Pairings’. Now given it was focused on the Perth Night Noodle Markets I should have known there was a beer sponsor involved and therefore this article would feature them but that’s not even the bit that bothered me about the piece. It was so very lazy, that’s what bothered me.

Anyway, not long after I saw this article from Draft Magazine, a much improved read and some great pairings I’m keen to try myself!

Draft Magazine | Lithuania and its peculiar, little known farmhouse ales

Staying with Draft Magazine, I have said it once and I’ll say it again, I’m always fascinated by the beer culture outside Australia, the US and the UK. This was an intriguing history of beer in Lithuania and insight into old beers I’ve never heard of.

Sydney Morning Herald | Headaches as Victoria Bitter, Carlton Draught droop after $12b Buy

Mainstream beer is in decline and has been for a while so this isn’t a surprise but it’s always interesting to get the snippets and a little insight into where the ‘big boys’ are investing and placing their beer bets – Lion Nathan with their ‘Beer: The Beautiful Truth Campaign’ and CUB with Great Northern and Fat Yak. The article talks about Great Northern tapping into its Queensland origins and so I can’t help but think, yet again, that it’s such a shame that the Matilda Bay brand has been seemingly left to die given it is soaked in authenticity, history and significance in the world of Australian craft beer.

Related Reading: Ale of a Time | Matilda Bay – a branding mess

All About Beer | Anheuser-Busch to Acquire Italy’s Birra del Borgo

A press release on the sale of Birra del Borgo to AB InBev as another craft brewery sells to the brewing giant.

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