Weekend Reading #59

For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.

Australian Brews News | We’ve axed lowbrau advertising, says Bavarian group

Sigh. When people complain that your advertising is sexist and offensive it seems strange that you’d go down the path these guys have when it comes to their Crafty Bavarian range of beers.

The beers have been given “personalities” and each has a different 50s inspired pin up girl illustration and description. A shout out to the Hop Dock which I found the most offensive to read.

I went from feeling bored, reading about such out dated and poorly conceived execution, to feeling annoyed, angry and confused. I’m sure you will too. Be sure to click through and see the full range of beers.

Another great article by James at Brews News.

The Shout | Champion Brewers create AIBA Brew

I always look forward to these collaboration beers and love the idea of champion breweries from this competition coming together to make a beer. This beer sounds like it won’t disappoint either!

ABC News | Tasmanian estate brewer’s journey from paddock to pint of beer

A while ago I had been reading about a similar culture of farm brewing in New York. I like the idea of beer being made from hops and malts grown from the same place the beer is brewed.

Good Food | Is Australian craft beer worth the money?

Always a pleasure to read a well put together beer article and you’d expect nothing less from Crafty Pint founder, James Smith. An excellent read on the growing perception that all craft beer is expensive, why it is sometimes true and sometimes not and a link to a fun list of both pricey and everyday affordable beers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s