Weekend Reading #55

For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.

The Guardian | Russia’s craft beer revolution: ‘The last time people stood in line for beer was in the Soviet Union’

A little insight into the vodka loving country of Russia where the craft beer revolution is, from the sounds of it, in it’s early days. It also seems like their liquor licensing laws are far more liberal than ours!

The Sip | Lion turns off Tap King beer

I don’t think this will be news to anyone. The Tap King seemed about a complete overhaul of the way we drink beer at home so it was a bold move that was always going to be really tough to sell, even if you did have a funny ad with Lionel Ritchie.

Malay Mail Online | Skål! Here’s the best craft beer in Scandinavia

Admitted this is a list with a lot of beers that we can’t get here in WA, maybes with a couple of exceptions, but it’s still interesting to see what other countries are doing with their beers.

Gold Coast Bulletin | Now is time for Gold Coast craft beer brewers but venues haven’t caught up

Sometimes you forget how big Australia is and that the craft beer scene in one city isn’t the same as another. Here in WA the industry is maturing and more and more venues are getting on board with craft beer, putting more thought into what is going on their taps and in their fridges. It’s a trend you’d like to see stop being a ‘trend’ and start being ‘the norm’.

First We Fest | How craft beer fails its female fan base

I’ve read articles like this a number of times but it doesn’t make this one any less true, in fact it’s spot on and the opening statistics on women drinking craft beer are, at least to me, a pleasant surprise.

Ultimately, the last thing I want is for beer to be marketed to me, or at least a girly version of me that some beer marketers think I am. I don’t want a beer ad reminiscent of the old Diet Coke hunk TV commercials featuring some hot guy, shirtless and sweaty. I want to hear the story behind the beer, tell me about the brewery, why you started it and what sort of beers you like to brew. What’s unique/different/interesting about your beers? That’s the stuff I want to know.

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