For those lazy weekend mornings when you just want to stay in bed and catch up on a little reading – Weekend Reading is a weekly (ahem, usually) post with the articles I’ve enjoyed in the past seven days.
This article is written by a guy who started a craft brewery in Mexico more than five years ago, it’s pretty interesting to read and a good reminder that there is a craft beer world outside of home, the US and the UK – something I tend to forget when I’m reading my usual sites and blogs.
Australian Financial Review | Big Beer’s curious plan to sell to consumers who mistrust them
Though the buying of small brewers by big brewers isn’t really news these days, this article interested me from a marketing point of view. Perception and cut through are pretty hard tasks in the beer world these days – new breweries are opening constantly, the multinationals are branching out and introducing new brands and the true craft breweries are trying to shout out to a market that’s saturated by status updates, tweets and hashtags 24/7.
The Guardian | Has Camden Town Brewery ruined craft beer for everyone?
Once you get past the overly dramatic headline it is actually a good read. Sparked by the purchase of London’s Camden Town Brewery by mega corporation AB InBev, the article proposes the idea of international growth and how much we, as consumers, would actually really want that. Growth and availability are the two biggest flags waved when it comes to big buying small but perhaps it’s not a great thing.
For one, I’m not sure if the title is or is not a typo. All opinions on this welcome.
Two, though this article isn’t really surprising – craft beer is growing, it’s not just a fad etc – the statistics are interesting.
Ale of a Time | Matilda Bay – A Branding Mess (update)
Whilst I don’t count myself as a loyal James Squire drinker, you have to admire their branding and execution, they have done a pretty good job in my opinion. Then you look at Matilda Bay and you have to wonder what’s going on. Good thing Luke at Ale of a Time has put words to paper because it’s a great summary of that moment where you shake your head and don’t understand how a once strong beer brand got so lost.
Australian Brews News | Court to hear ‘Pacific Ale’ dispute
So it looks like the battle for ‘pacific ale’ between Stone & Wood and Thunder Road will head to court.