Weekend Reading #25

This week it’s unplanned but all American articles covering 2015 predictions for trends and breweries and a look into the link between big beer decline and craft beer growth …

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

Good Beer Hunting | The GBH 2015 New Year’s Resolutions for Craft Beer 

The end of the year does tend to bring around a lot of reflection-style pieces, heck I did one myself, and some predictions for the new year to come. This fits under the latter and does it very, very well. Because it is so often said that Australia’s craft beer scene is following the path of the United States I often wonder whether we are the lucky ones in that we can look into the “future”, being America, and learn from both their errors and their success. A lot of the points made I felt really resonated with us and it genuinely got me thinking.

“Many brewers think attracting mainstream audiences somehow means having to lower their standards. Bullshit. If you want to attract bigger audiences, you’ll have to look past the applause of your closest and most loyal fans, and actually work for it.”

The Beeroness | Sriracha Bloody Beer with Chili Sugar Bacon + New Years Resolutions for Beer People

I really like a Bloody Mary from time to time so when I saw this recipe I instantly wanted to try it. Sadly having no tomato juice severely hindered that particular plan so this drink reminds on my ‘to do list’.

The resolutions are pretty good ones, nothing complicated, and it does make me wonder whether I am getting closer to home brewing. Slippery slope …

Brewbound | Flying Dog plans to Launch Experimental “Farmworks” Brewery in Virginia

I know we are not in the US and I have just realised I do seem to have a rather United States focused list so far but stay with me. I liked this article not so much because of any emotional attachment I have to Flying Dog, in fact I haven’t had many of their beers, but more because it is interesting to see breweries expand, how they go about it and where they are putting their bets on for the future of craft beer.

“Farmworks will include a 15-barrel brewhouse, cellar, coolship, tasting room, as well as an extensive sour and barrel-aging facility.”

Forbes | Budweiser and the Craft Beer Fallacy – How Myths Hide Trends

This was really very interesting. It basically looks at the two things that the craft beer world has known for a while – a) that big brewers are in decline and b) craft beer is growing – but it says the two are not necessarily linked.

The comments around the big brewers decline being due to their audience being much older or deceased reminded me of VB, a brand that for a long time experienced huge decline – due to a number of factors including a change in alcohol by volume – and I think even tried to release a new VB beer into the market that was aimed at a far younger audience.


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