Weekend Reading #22

This week features a great piece on beer writing, beer marketing to women, a great review of Mash CopyCat IPA and a look at trends in the US …

I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

First We Feast | How Craft Beer Fails it’s Female Fan Base

I am not interested in seeing craft beer marketed to women, I’d rather marketing was inclusive, on brand and honest, not gender specific.

Crafty Pint | The Pondering Pint: Beer in the Media

This piece was shared a lot across social media and for very good reason, it’s an excellent piece of writing that looks at how craft beer is portrayed by mainstream media. Aside from excise, perception is a major problem for craft brewing because of misguided and lazy pieces that reinforce an idea that craft beer is a fad, something for hipsters and the over indulgent and is always considerably more expensive than mainstream beer.

If you only read one of the articles on this list, let it be this one.

Slate | Americans now drink more craft beer than Budweiser 

Lots of the time I hear people saying that our craft beer scene is following in the foot steps of America’s. Perhaps this is a glimpse into the future of craft beer in Australia.

Ale of a Time | Mash Brewing Copycat IPA

This comes from a great Australian beer blog by Luke who co-hosts the Ale of a Time Podcast with Dave and it’s one of my favourite podcasts to listen to on my way to work. Highly recommend if you like beer chat with nice, genuine people and no gimmicks.

I liked this piece from Luke on the Mash CopyCat because it’s great to read how WA beers are received on the other side of the country, especially when you’re talking about a beer that’s won lots of awards recently and it’s so dependent on being as fresh as possible.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s