Weekend Reading #12


I love lounging in bed on weekends and catching up on all my favourite beery reading. From blogs to articles from the American craft beer scene and the best local beer news, there’s excellent reading material out there so every Friday I’m posting a list of the articles and blogs that have excited me.

SommBeer | What’s wrong with beer marketing?

This is a collaboration piece with Hops Canary and together these beer bloggers discuss beer marketing including labels and packaging and the all important gender based marketing. Do beer ads need to target women and if so, how so? And when, oh when, are we finally going to stop seeing T&A as the one-stop advertising solution to beer ads (or all booze as a matter a fact).

“Tell me what your beer smells and tastes like and keep the bikinis to swimsuit ads,”

Jen aka Hops Canary

You can read the piece on the Hops Canary blog too, entitled He says fruity, I say Hoppy, sour, spicy, bitter … which I’d recommend as both authors get different comments and introduce the article in their own way.

Whilst we are on the subject of marketing, my partner showed me these ads for Heineken featuring actor Neil Patrick Harris and I really liked them. Simple, funny and not the outdated blokes-hanging-out / boobs-and-beer formula.

Heineken with Neil Patrick Harris:Β  “Director”, “Party” and “Rules”

Paste Magazine | Top five craft breweries to watch

I am such a sucker for a list. I know lots of people find them a bit naff but it is total click-bait for me. Even though these are American and therefore I’m unlikely to get my grubby little hands on them I was still curious to see what made them stand out, what made them “watchable”. The one thing that struck me was the use of the term ” artisan brewing”Β  – is this the new “craft brewing” and if so, what then defines the two? Maybe it is simply an effort to stand out in a country where new breweries are opening all the time. Or maybe beer is getting a little too wanky?

I very much liked the one off, limited release beers that are just that – made once, never made again and that’s it. Imagination run wild, the variety never ends.

Compound Chem | What gives beers its bitterness and flavour?

A little nerdy with great information and a nice infographic to boot! This is one of those articles I’ll probably read every once in a while just to try and get it in my head properly. It serves as a good supplement to the beer books I read and try to understand. I’m no good at the chemistry side of beer, I can barely pronounce some brewing terminology and yeast strains and other such beer nerdery, there is a reason I write a blog and not try a podcast! But I find pieces like this are great – visual, easy enough to read and not so long you start to tune out and wonder what is happening on Facebook.

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