Don’t you just love finding new beery places?
The words “beers showroom” are enough to turn my mouth a little dry so walking into the Phoenix Beers Showroom in Morley turned me into a very thirsty gal.
I know the Phoenix Beers Showroom isn’t exactly new, it’s had it’s doors open for a while but this was my first visit so it was all new to me and besides, better late than never don’t they say?!
The showroom is related to the company Phoenix Beers who are importers and distributors of beloved beers from all over the globe. They bring us beer from Weihenstephan, Sierra Nevada, Yeastie Boys, Rogue, St Bernardus and many, many more. Their portfolio was pretty much my bible when I was designing the beer menu at Five Bar back when I was assistant manager. Some of my favourite meetings were with my Phoenix Beers rep.
The showroom is located near the Galleria Morley shopping centre, around the corner from what I believe is the Mrs Mac’s factory which provides a truck-stop like aroma whilst you shop, maybe that’s your bag, maybe not but at least you can follow your nose to beer heaven.
It’s about here that I should mention the two words that make any bar manager/owner cringe: liquor licensing. The showroom operates under a wholesaler license, rather than a retailer one like your average bottle shop would have, which means purchases must be a minimum of 9lts.
That’s about 27 x 330ml bottles or 4.5 six packs or a dozen big 750ml bottles. If you don’t trust my math, which I wouldn’t blame you, the store has a helpful guideline with the breakdown of what 9lts looks like. The staff are also quick with volume math. If you are anything like me you won’t need the guide and you’ll just think …
“Thank you liquor licencing for a compulsory beery shopping spree!”
Hence my first visit to the showroom ended like this … It’s also worthy of note that we left the house to do food shopping.
Big thanks to Brad for the beery chat, for giving us a sample of a couple of beers and for being patient as we constantly interrupted his processing of our order by adding “just one more” beer.
Phoenix Beers Showroom
8/10-12 Dewar St, Morley
Tastings: Friday 3-6pm and Saturdays 2-4pm
Check out their Facebook page for more information!